Sustainable Web Performance: Green UX Is Fast UX

Carbon-aware delivery and lean bundles share the same playbook—ship less, cache smarter.

Sustainability reports finally reached engineering OKRs. The surprise: most carbon wins are performance wins.

Levers that compound

Static generation for editorial content
Image discipline: modern formats, explicit dimensions, no layout shift
Font subsetting with next/font and display: swap

Measurement

Track data transferred per session, not vanity Lighthouse scores alone. CDNs with green energy certs are table stakes; bytes avoided are the moat.

Editorial angle

Readers on mobile networks reward pages that respect their battery. That's brand loyalty—not just ethics.